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Research reports

Users & Buyers Global Insights Study 2020

The motto 'the customer is always right' is a phrase pioneered by Harry GordonSelfridge, John Wanamaker and Marshall Field in the early 1900's. These men weresuccessful retailers who learned early in their careers that the success of their...

Catalogue: ESOMAR Publications
Author: Ray Poynter
December 31, 2020
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Citation

Poynter, R. (2020a, December 31). Users & Buyers Global Insights Study 2020. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/users-buyers-global-insights-study-2020


Research reports

Global Market Research 2018

Despite popular suggestions or forecasts that the research profession was/is in decline, this report shows that our industry recorded continued growth in 2017, following the turnaround shown in 2015. In contrast with last year, not all regions show...

Catalogue: Global Market Research
Author: ESOMAR B.V.
June 15, 2018
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Citation

B.V., E. (2018a, June 15). Global Market Research 2018. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/global-market-research-2018


Research reports

Answers to contemporary market research questions

ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Ray Poynter, Sue York
March 1, 2014
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Citation

B.V., Poynter and York (2014a, March 01). Answers to contemporary market research questions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/answers-to-contemporary-market-research-questions


Magazines

Research World (February 2008)

This month Research World is focusing on talent development, which pleases me enormously as it is a particular hobby horse of mine. Yet, I am also acutely aware that it is one of those subjects to which it is incredibly difficult to do proper...

Catalogue: Research World 2008
Author: ESOMAR B.V.
February 1, 2008
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Citation

B.V., E. (2008a, February 01). Research World (February 2008). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-february-2008-


Magazines

Research World (December 2005)

Will the profession be able to attract and retain qualified talent in the future? Until recently, a career in market research meant for many people a lifetime’s employment. This is less true for research clients, but this was definitely the case...

Catalogue: Research World 2005
Author: ESOMAR B.V.
December 1, 2005
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Citation

B.V., E. (2005a, December 01). Research World (December 2005). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-december-2005-


Magazines

Research World (January 2005)

Our mission will remain to keep on improving in our work and to continue to improve. Always better. Making the difference. That includes 2005 as well. We will continue to raise issues that help to shape the discussions about, and the reputation of...

Catalogue: Research World 2005
Author: ESOMAR B.V.
January 1, 2005
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Citation

B.V., E. (2005a, January 01). Research World (January 2005). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-january-2005-


Magazines

Research World (June 2004)

It is of course not true that a market researcher does not dare to say what he does if he is being asked about it. But what if he were to say that he works in a fantastic industry? That he makes an important contribution to decision making in...

Catalogue: Research World 2004
Author: ESOMAR B.V.
June 1, 2004
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Citation

B.V., E. (2004a, June 01). Research World (June 2004). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-june-2004-